What is Organic Search Engine Optimization?

Organic search engine optimization is the process by which ethical modifications are made to your websites content, navigation, code, and other webpage attributes, in order to achieve higher placement within search engines, such as Google and Yahoo's, results.

As such, to be performed correctly, organic search engine optimization, must always be performed in distinct individual phases. This allows your website to consistantly remain compliant with all of the major search engines strict quality standards and guidelines.

Our Distinct Organic Optimization Steps and Phases
Here we utilize four distinct phases of organic SEO. They include optimization research and analysis, onpage search engine optimization, offpage SEO (also known as relevant link building), and the SEO maintenance Phase which includes ongoing ranking improvements.

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Step 1 – Website Optimization Research, Reporting and Analysis

Having a solid foundation of proper data is not only the right way to start any organic optimization campaign, for us, its the only way. That's why our research and analysis reports are the first steps taken by our SEO consultants when starting on a new clients SEO campaign. Our SEO reports and analysis help us to create a kind of beginning to end SEO road map for your website. If we are optimizing an already existing website these reports offer you an incredible inside look at where your site currently stands. If we are building or optimizing a new site from scratch than these reports will give you an indepth look at the amount of traffic, type of traffic, and even a look at your online competition. We encourage our clients to use these reports and analysis to track the progress we make overtime.

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Step 2 - On Page Search Engine Optimization

As discussed previously, our on page optimization program consists of the actual modification of your websites pages. It includes content creation by our SEO copywriters, code optimization by our design specialists, and meta, alt, and header tag customization, as well as navigation restructuring, by our top rated search engine optimization consultants.

Learn more about our on page search engine optimization.

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Step 3 - Off page Optimization / Relevant Link Building

If you are unfamiliar with inbound links and how they work please review our link tutorial for indepth information about how they relate to your website and the search engines in general.

Link building is a critical component to any SEO campaign. However, its HOW you build those inbound links that can make the difference between top search engine ranking and no ranking at all. That's why we only engage in ethical link building practices that fall within the search engines strict standards and guidelines.

For example we will never engage your site in any kind of link exchanges, link farms or schemes, or any of the other kinds of link scams that are currently online as they are all against search engines, like Google's, terms of service. Our link building is ethically driven to deliver long term and high impacting search engine positioning and overall traffic results.

Learn more about our Ethical Off Page Optimization Practices

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Step 4 - SEO Maintenance - Increased SEO Performance

One thing that you can always be assured of is there will always be someone, a competitor, internet marketer, etc... that will want to overtake your top rankings. It's inevitable and really is the name of the game when it comes to any kind of marketing, especially internet marketing.

If you stop building links, staying on top of emerging marketing trends, or stop making the changes necessary to comply with the ever changing search engines guidelines and standards, your rankings can and will slip away. Maintaining rankings after you have achieved them is much easier than trying to regain rankings once you've lost them completely.

That's why our SEO maintenance program really is different. The industry standard is to "keep an eye out" and to provide you with monthly ranking and traffic reports. We, however, go much further. Along with providing 24/7 live up to date online statistics and the typical ranking reports, we also continue to build links each and every month. This is done to not only keep and maintain your current rankings, but expand into new keywords and phrases to continue progressing your reach and traffic growth.

It's our SEO maintenance program that has helped us to receive and maintain an astonishing 100% client retention and success rate. A feat our organic SEO team is very proud of.

Learn more about our SEO maintenance phase

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Want to find out what our organic search engine optimization specialists can do for you, your business, your website, and most importantly, your bottom line?

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